Speculations about the optimal brand name began sometimes in summer of 2014. During one of many fruitful debates Jajnekem name arose. It is not necessary to explain the joke behind this name to those who speak Hungarian. Exclamation "Jaj nekem!" in Hungarian means "Woe is me!" This way someone can exclaim if the day before he consumed too much beer or in other words he did not adhere to the principles of "Enjoy responsibly" campaign and in the morning he woke up with a headache or with strong desire for stool. At the same time the exclamation closely resembles the name of one of the largest brewing groups which is certainly well known to every beer consumer.